The Founders

Des Brown
of West Kentish Tasmania.
Des is a 66 year old country boy who has lived all his life at West Kentish. He left school at fifteen, was a dairy farmer for over forty years then decided to pursue a dream to share the beauty of his location with the world. Through that dream Eagles Nest Retreat was created and now this vision of passion for Tasmania has led to the Love in Tasmania project.

 

Robb Tait
of Wilmot is a singer/songwriter who has a passion for writing songs about his adopted home, Tasmania. He has written and recorded a number of songs that celebrate people, places and events in his local area and rejoins Des for his latest innovative project, 'Love in Tasmania'.

 


Who are We?

It's a project of two country boys to take their passion for Tasmania to the world through digital marketing involving four stages.

"Love in Tasmania" Project

Stage 1: The writing of a song that captures all the aspects of Tasmanian life and then recording the song to CD. Then the establishment of a website for the project.

Stage 2: Utilising the CD words and music to engage the community of Tasmania to share their images to create a video for the song through a photo competition . The prize for the best photo, a 7 day holiday in the Kentish Municipality.

Stage 3: The third stage involves a dance competition which seeks people to create a dance to go with the song, with the best 10 entries voted on by the public via the internet. The prize for the best dance, a 14 day holiday in Tasmania.

Stage 4: Website loveintasmania.com.au supports the project during the first 3 stages and then continues to promote places of Tasmania in this phase.

There will be opportunity for business and people to become friends of Love in Tasmania. Also there will be opportunities in the DVD clip for sponsorship. A social media strategy will be impliemented to assit it going viral.